In collaboration with the Allstate Purple Purse Foundation, Leo Burnett Chicago and Hootenanny editor Nikki Vapensky teamed up with Serena Williams to create this PSA titled “Invisible Weapon”. It brings to light the prevalence of financial abuse of women by their partners, and how/where to seek assistance and support.

“Invisible Weapon”

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 Credits:

 Client : Allstate

 Agency: Leo Burnett
  SVP Creative Director: Natalie Taylor
  SVP Creative Director: Isabela Ferreira
  Associate Creative Director: Jillian Lamb
  SVP Executive Producer: Juan Woodbury
  Associate Producer: Chris Totzke

 Production Company: Made By Limbo Productions LLC
  Founder: Chris Dodds
  Directors: Stacey Lee & Anthony Mathile
  Producer: Mike Prall

 Editorial: Hootenanny
  Editor: Nikki Vapensky
  Assistant Editor: Carly Mirro
  Executive Producer: Don Avila
  Producer: Samm Smith

 Color: Nolo Digital Film
  Colorist: Mike Matusek
  Producer: Joe Flanagan

 Post Audio: another country
  Sound Designer/Mixer: John Binder 
  Executive Producer: Tim Konn
  Producer: Louise Rider