Hootenanny editor Graham Metzger and AE Marketing Group recently partnered up to create a new TV and web campaign for Network Health Wisconsin. The campaign consists of three TV spots and six web shorts. Metzger was the driving creative force behind the effort that began this past August, acting as director during the four-day shoot up in Madison, and also helming the creative direction, editing and graphics.
“It has been great to wear so many different hats. The agency has given me incredible trust and creative freedom,” Metzger states. “It’s been a very fun and rewarding challenge.”
Metzger has worked on Network Health since the campaign began in 2012, editing and designing three prior broadcast packages, plus additional digital content. This is Metzger’s second time directing for the campaign.
The unique creative style used has helped them garner several creative awards, and preference for Network Health Wisconsin has since skyrocketed.
Madison-based ProVideo & Film was the production company, with producer Matt Cowden. Justin Mayer of Hoffman Sound handled sound design and mix. Character animation was handled by This is Mythic in Milwaukee. Check out more from the campaign below!