Hootenanny Announces Expanded Design Department


Photo: Mark A. Ward (Left) & Graham Metzger (Right)

Hootenanny has recently expanded the capabilities of their design department through partnership and additional equipment.

Creative Director and Motion Graphics Designer Mark A Ward is partnering with Hootenanny upon his return from New York City. Ward has a reputable career in the industry, beginning in Chicago at Avenue Edit and Filmworkers Club. In 1998 he moved to New York, where he worked with Click 3X before starting his own design firm Threeoeight in 2001. Ward’s past history working on commercial spots, digital projects, and network promotions brings both extensive experience and unique design to future projects. Ward’s Threeoeight firm most recently collaborated with Hootenanny on a Havas Worldwide Sears Craftsman campaign involving motion graphics. “Working with the expanding team at Hootenanny is really going to allow me to design and execute more creative and broader visions for our clients,” Ward explains.


Graham Metzger will also play a key role in the department’s expansion, continuing his role as Creative Editor and Motion Graphics Designer. Having Metzger on staff with his ability to excel in both areas has been a huge asset, specifically for recent projects like Network Health, Bi-Lo, Winn-Dixie, Firehouse Subs and First Tennessee Bank. “I really enjoy wearing multiple hats in both edit and design, and I’m very excited to be working alongside Mark,” Metzger states. “It will be great to have multiple points of view allowing us to better create even more outstanding work.”

“The addition of Ward’s creative talents to Metzger’s strong sense of design will really add to our overall capabilities. I couldn’t be more excited to have Mark on board,” says Executive Producer, Don Avila.

Both Metzger and Ward will lead as Creative Directors over the expanding team, giving Hootenanny the capacity to take on larger projects for a broadening range of platforms. Hootenanny is managing the increased workload with the installation of several 3D graphic workstations, a newly configured render farm, and additional hardware and software acquisitions.